House of Armuse, the Luxury Bridal Couture and Prêt brand, is delighted to unveil its Spring Summer collection, Love in Bloom. The collection draws inspiration from the tender beauty of a spring garden, where every petal unfurls gently, mirroring the delicate emotions of love and new beginnings.
Love in Bloom celebrates the freshness of first love through dreamy pastels, intricate detailing, and a stunning array of hand-painted motifs. It embodies the soft glow of spring, capturing the essence of love and an air of effortless finesse. This collection is all about ethereal designs and floral motifs embellished with beads and fused together with a range of pastel colours. The collection features fabrics like organza, banarasi tissues, and georgette with a color palette ranging from fresh hues, perfect for summer dressing, radiant shades of peach, pinks and pastels. The lighter hues and tones preferred for daytime occasions are varying from sage green, taupe, slate blue and champagne to vibrant tones like marigold yellow, fuschia and cobalt blue featuring hand-painted florals, delicate appliqué detailing, and shimmering beadwork.
Each piece reflects House of Armuse’s signature aesthetic: handpainted craft and intricate embroidery, Tailor-made for those who appreciate refined beauty and contemporary couture, Love in Bloom reimagines bridal and festive wear with a millennial sensibility. Every stitch, every hand-painted motif, and every bead has been carefully placed, ensuring that the wearer feels as magical.
Love in Bloom marks a monumental milestone – the 10th anniversary of House of Armuse. This collection pays tribute to love, craft, and the journey of blooming into one’s true self. A tribute to the multifaceted woman of today, it celebrates the strength, grace, and vision that define her. Whether bold and fierce or refined and subtle, there is something in this collection for every woman seeking something unique yet functional and desirably chic.
“As we mark 10 years of artistry and passion, “Love in Bloom” is not just a collection — it is a celebration of the love that inspires us and the craft that allows us to bring that love to life” says the founder and creative director Ayushi Jain.
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