TechnoSport, India’s fastest-growing activewear brands, has opened its first exclusive brand outlet (EBO) in Andhra Pradesh, bringing its high-performance, tech-enabled apparel to Vijayawada’s energetic and fitness-driven community. With this launch, TechnoSport takes a major leap toward its target of 50 EBOs by the end of 2025, marking its 14th store nationwide and a significant milestone in its South India growth strategy.
Located in the heart of Vijayawada and spread across 1,800 sq. ft., the new store is a response to the city’s vibrant sports culture and growing community of active lifestyle seekers. Known for its legacy in producing national-level athletes in sports like badminton, athletics, and rowing, Vijayawada provides an ideal platform for TechnoSport to connect with a fitness-forward audience looking for quality, innovation, and technologically advanced, high-performance activewear designed for India’s demanding climate and fast-growing fitness culture.
To celebrate the grand opening, TechnoSport hosted ‘High 5 TechnoSport’, a community-focused fitness fest in collaboration with the 5K Marathon & Cycling Events, organized by Vijayawada Runners Society, Amaravati Bicycle Club, and Capital Cycle Club. The lively marathon and cyclothon event started and finished at the new store, attracting more than 250 local participants. The day began with T-shirt distribution and an energetic Zumba warm-up, culminating in a vibrant ribbon-cutting ceremony at the new store.
Innovation lies at the heart of TechnoSport, backed by its strong in-house manufacturing capabilities and inspired by the philosophy behind its iconic ‘Running Man’ logo — always poised, always ready. Designed for India’s modern, on-the-move consumers, the brand’s apparel is built to endure long days, intense heat, and fast-paced routines.
As the brand’s first outlet in the city, it is thoughtfully designed to serve as a hub for fitness-conscious and style-forward consumers. The store’s modern interiors and product first layout offer a seamless shopping experience, the Vijayawada outlet showcases TechnoSport’s best-in-class, made-in-India collections designed for those who demand comfort, style, and durability. Shoppers will discover an expansive selection, from advanced performance tees and polos to cooling joggers, shorts, and track pants—each crafted with proprietary DURACOOL+ and TECHNO DRY innovations, delivering UPF 50+ sun protection, anti-microbial freshness, powerful moisture-wicking, and superior stretch recovery. These smart technologies ensure lasting comfort and breathability in India’s dynamic climate—empowering consumers to stay active from dawn till dusk, on the field or off.
With the launch of its first Andhra Pradesh outlet in Vijayawada, TechnoSport continues its momentum as part of a robust, EBO-centric retail rollout. This opening follows on the heels of successful store launches in Bengaluru and two popular Pune locations. New outlets are also slated to open soon in Chennai, Ooty, Raipur, and other key cities—solidifying TechnoSport’s presence in major fitness and sports hubs across India.
Sunil Jhunjhunwala, Managing Director & Co-Founder of TechnoSport, commented, “Vijayawada stands at the heart of Andhra Pradesh’s sporting spirit, making it the perfect home for our first store in the state. Performance and innovation, powered by state-of-the-art manufacturing and a commitment to sustainability, is what TechnoSport stands for. From advanced polos to high-tech tights, our expansive product lineup is crafted to meet every fitness and lifestyle need. We’re excited to empower Andhra Pradesh with apparel that’s as dynamic and diverse as its people.”
Puspen Maity, CEO at TechnoSport, added: “The launch of our first store in Vijayawada marks an exciting step forward in our South India growth strategy. As we expand our footprint across the country, with 14 stores now live and a target of 50 by the end of the year- each new outlet brings us closer to our customers. More than just retail spaces, our stores are designed to offer immersive brand experiences where people can explore our latest innovations, feel the quality, and find products that truly support their active lifestyles. We’re excited to bring the TechnoSport experience to Andhra Pradesh for the very first time.”
TechnoSport is redefining India’s activewear with high-quality, 100% made-in-India apparel. Each piece blends cutting-edge performance features with everyday comfort and style.
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