In a rare union of friendship and creativity, celebrated footwear designer Aprajita Toor and digital storytelling maven Scherezade Shroff have joined hands to reimagine the timeless Mary Jane silhouette. This collaboration weaves together their decade-long friendship and individual creative journeys, resulting in a collection that is as rooted in tradition as it is imbued with modern-day chic.
The story of AT x SS began over a decade ago, in the early days of social media, when grainy filters and emo captions defined the digital landscape. Aprajita, then crafting her legacy in Indian footwear design, and Scherezade, a pioneer in content creation, first connected through brand collaborations and PR packages. Over time, this professional relationship transformed into a deep personal bond, built on shared values of authenticity and innovation. “Sherry is more like family,” Aprajita reflects, describing how their journey evolved from acquaintances to confidantes.
This collection is a celebration of their friendship, bringing together Aprajita’s expertise in traditional Indian craftsmanship and Scherezade’s contemporary design sensibilities. Together, they have reimagined the Mary Jane with three distinct iterations. The ‘Plain Jane’ offers everyday elegance, the ‘Rebel Jane’ stands out with bold, statement-making details, and the ‘Umrao Jane’ is a showstopper fit for special occasions. Each pair captures an evolution of style, blending tradition, comfort, and modernity into footwear that is perfect for all-day wear.
“For me, this collaboration is incredibly special,” says Aprajita. “It’s been a joy working with Scherezade to create something that merges our creative perspectives. The collection’s intricate Zardozi embroidery, delicate pearls, and plush velvet give it a versatility that speaks to a variety of tastes while staying true to Indian heritage.”
Scherezade echoes this sentiment, saying, “Comfort has always been a priority for me, and we wanted to design shoes that feel like a second skin without compromising on style. This collection is the perfect blend of craftsmanship and fashion—a celebration of the artistry and detail that Aprajita brings to the table.”
The collection combines premium Nappa leather with rich fabrics like velvet and incorporates traditional elements such as Zardozi embroidery and pearls, which add a touch of glamour to every piece. Each pair is designed with an eye for versatility, effortlessly transitioning from casual looks to occasion wear. Shades of green, black, and gray enhance the luxurious feel of the collection, making it an ideal choice for the winter season.
This isn’t just another fashion collaboration; it’s a beautiful convergence of friendship and creativity. The AT x SS collection redefines the classic Mary Jane, bridging the gap between heritage and high-street design. Available now on www.aprajitatoor.com and select retailers, with prices starting at XXX, this collection invites you to step into a world where tradition meets innovation, comfort meets glamour, and fashion tells a story of transformation.