The new-age beauty brand reimagines makeup with multi-functional, intuitive products made for every face, every story.
KOE Beauty officially steps into the world of beauty with a bold vision—to redefine what beauty looks and feels like for today’s multifaceted world. Conceptualized and created by Megha Batra, KOE (short for Kindness Over Everything) Beauty launches with a powerful, purpose- driven promise: to make beauty inclusive, accessible, skin-friendly—and joyful.
Rooted in conscious formulations, easy-to-use formats, and dual-functionality, KOE Beauty’s debut range is tailored for real people with real lives. Whether you’re a makeup minimalist, maximalist, or somewhere in between—KOE makes it easy to look good, feel good, and do good. Beauty That Goes Beyond Skin Deep From lip products that double up as blush, to blushes that auto-adapt to your skin tone, every item is designed to be multi-purpose, portable, and playful. And yes—KOE speaks to all: regardless of gender, age, skill level, or ability. In fact, KOE makes an intentional effort to be inclusive of the visually impaired, with intuitive formats and thoughtful design.
Launch Collection Highlights:
● Double Dip – A gloss + matte lip colour in one.
● Lip Click – A pH-reactive balm that customises to your natural tone.
● Magic Blush – Adapts to your unique skin chemistry for the perfect flush.
● Marble Blush – A swirl of blush and highlighter, for that seamless, dewy glow. Infused with Vitamin E and Avocado Oil, these products do more than enhance your features—they nourish and protect.
“KOE is a beauty rebellion wrapped in kindness,” says Megha Batra, Founder & Managing Director. “Our goal was to remove all the barriers that typically stand between people and makeup—complicated steps, intimidating products, unrealistic standards—and create something liberating instead.”
KOE Beauty is not just clean—it’s consciously clean. All products are 100% vegan, cruelty-free, and housed in eco-conscious packaging designed to reduce waste without compromising on performance or style.
Designed for all, the brand also takes a groundbreaking step towards inclusivity by making makeup more accessible to the visually impaired by incorporating braille into their packaging. Each product also comes with a unique QR code, which links directly to visual guides and look inspirations tailored to that specific product empowering users to explore makeup creatively and confidently. From product to purpose, KOE Beauty champions a future where beauty is kind, inclusive, intuitive, and joyful.
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