Inputs by: Nishma Singhal, Founder, Zoivane pets
The Indian pet industry has seen a significant boom in recent years; the industry is expected to see 19% annual growth, mainly driven by the growing population of newcomers who have acquired pets. New pet parents are not only focusing on buying the basics, but they are also quite proactive in seeking high-quality, safe, and sustainable products for their pets. As the market spreads, the brands have changed to meet the new demands, making their offerings focused on these specific areas.
Quality Is Now Non-Negotiable
For a lot of the new pet parents, the pet products’ quality is the main concern right now. Along with the trend of high-quality pet foods, eco-friendly snacks, and toys, not containing any toxic materials, pet parents don’t want to go for mass-produced and generic stuff anymore. They opt for the best food and green products that add health and durability to the formula.
In this manner, the brands have introduced new natural and organic pet food items rich in ingredients that help clean the pet’s diet. Lots of pet parents who are new to buying things are more concerned with the chemical-free and grain-free diets for their pets and thus, they omit products with artificial preservatives and additives that can harm the food they eat. The demand for nutritional clarity is continuously on the rise as pet parents are more conscientious and read the label thoroughly before they decide on the best diet for their lovely pets.
Safety: A Primary Concern
Similarly to food quality, safety is a major issue for new pet parents, who are more prudent when they buy toys and accessories and tend to look for toys that are approved for safety and durability. Inexpensive-toy-related fatalities can be due to choking risks or the use of unapproved materials, and that is why pet parents keep their distance from cheaper, mass-produced items.
Thus, suppliers of pet products have switched to the supply of certified non-toxic items, alongside accessories, made of durable, environmentally friendly materials. Product manufacturers and retailers, who strengthen their business through safety certifications and quality control, are the most successful at winning the trust of pet parents because they promise the safety of the pets by purchasing their products.
The Rise of Pet Wellness
Pet wellness has been expanded from a normal eating and playing routine into a major adapter for pet parents. Likewise, there has been a strong demand for products like herbs, therapeutic food, vitamins, safe drugs, and grooming aids that ensure their pets’ wellness and happiness. With the increase of demand pet parents are looking for the products that give solution to joint health, digestive disorders, and anxiety relief, which in turn leads to an increase in demand of pet wellness products.
Merchants that have a wider range of vet-recommended health products may both be the first to be able to answer their customers’ complaints. The growth rate of this kind of pet product sector is not only solid but also off the charts with companies focusing on natural grooming treatments and supplements that can support the longevity of pet life.
Sustainability: A Growing Trend
Through pet product retail channels, bigger environmental significance is getting into action as well. The fact that eco-consciousness has also penetrated the pet product industry is clear from these trends. Trade of green pet products like those containing biodegradable waste bags, recycled plastic pets, and sustainable food packaging that is made from ecologically safe materials has gained a foothold among the growing number of consumers who desire to sustain their environment by developing new habits.
The possible implementation of these sustainable and Eco-friendly products within the sellers was successful in opening a better eco-conscious market. Through the promotion of sustainability and ethical production, the brands can draw more customers who are dedicated to ethical actions in the market.
Building Loyalty Through Trust
In terms of pet product marketing, sellers always must get over the fear of falling behind the issues that are most important to new pet parents. Pet parents are very particular about the things they buy and they are likely to be repeat buyers when they find products very excellent according to their standards of quality, safety, and sustainability. Sellers that put clear communication, high-end exclusive products, and environmentally friendly methods first in their production will establish a better relationship with the client-leaving them as the clients of choice in the flooded market.