Low Key Chic, Indo-Western vibe rule festive clothing for Indian GenZ: ICH NEXT Report
ICH NEXT, India’s first homegrown fashion forecaster, has released a report titled ‘Indian GenZ and Ethnic Festivals’, a dipstick into urban Indian youth’s engagement with Indian festivals, primarily from the consumer behavior perspective. The most striking point of the report is that almost 100% of GenZ respondents showed a certain level of interest and affinity… Read More »Low Key Chic, Indo-Western vibe rule festive clothing for Indian GenZ: ICH NEXT Report