This Rakhi, two of India’s most loved homegrown fashion labels, The PDKF Store and Mulmul, come together to celebrates sisterhood, tradition, craftsmanship, and conscious design with a collection that is festive, thoughtful, and full of flair.
The PDKF Store x Mulmul Rakhi collection is more than a festive collection – it’s a union of shared values and aesthetic contrasts. Known for championing women-led artisanal work and reviving Rajasthani crafts with a bold, graphic edge, The PDKF Store brings unapologetic colour, oversized motifs, and a spirited design language rooted in contemporary heritage. Mulmul, on the other hand, is beloved for its understated elegance-signature lace embroidery, scalloped hems, and delicate detailing that speak to everyday luxury.
Together, the two brands have created a limited-edition Rakhi collection that is joyful, rooted, and effortlessly expressive. Think vibrant colour-blocking and graphic stripes layered with tonal textures and lace trims; silhouettes that are flattering yet bold; and motifs inspired by Jaipur’s iconic visual culture-from architectural geometry to booti prints.
Set against the vibrant and historic backdrop of Jaipur, not chosen merely for its visual charm but for its enduring spirit and layered contrasts, the collection reflects a harmonious blend of heritage and modernity, delicacy and boldness. The PDKF Store x Mulmul Rakhi collection is designed for women who bring intention to how they dress but never forget to have fun with it. The collection is perfect for everything from intimate Rakhi gatherings to larger festive celebrations.
“Rakhi is such an important moment for us, and we wanted to create a collection which evokes the feeling of joy and comfort that’s so intrinsic to the holiday,” says Princess Gauravi Kumari, co-founder of The PDKF Store. “It brings together two distinct but complementary design voices, and I’m so proud of how this collection reflects the spirit of community that surrounds Rakhi.”
The collection is live online and across select Mulmul and The PDKF Store retail outlets.
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