UNIQLO announces Kareena Kapoor Khan and Sidharth Malhotra as new brand ambassadors
Ahead of the winter season, UNIQLO an apparel retailer has announced Kareena Kapoor Khan and Sidharth Malhotra as the new faces of the brand in India, the new campaign films featuring the stars bring UNIQLO’s winter essentials to the forefront.
The duo will debut in Uniqlo’s 2024 Fall/Winter campaign, where Kareena will promote the fluffy yarn fleece jacket and Sidharth will be seen wearing the pufftech parka.
Kareena Kapoor Khan x Uniqlo
Kareena Kapoor Khan expressed her excitement, stating, “UNIQLO has been a go-to brand for everyday essentials for me and my family. This feels like a natural collaboration as I believe clothing needs to be classic, functional and versatile. I am honoured to partner with the brand and look forward to personifying the brand’s LifeWear philosophy of authenticity and timelessness,
Sidharth Malhotra added, “UNIQLO is known to effortlessly blend innovation and timeless style. What I admire most is how they keep things versatile, making fashion that adapts to everyday life without losing its edge. For someone who values both comfort and quality, this collaboration is exciting because it aligns with my personal approach to fashion and I’m really looking forward to sharing this collection with everyone.”
Sidharth Malhotra x Uniqlo
As per the statement given by Nidhi Rastogi, Marketing Director at Uniqlo India, “We are thrilled to have Kareena and Sidharth as the new faces of Uniqlo. Their personalities and styles perfectly align with our Lifewear ethos, reflecting what Uniqlo stands for.”
The campaign will launch across multiple media platforms, including print, digital, outdoor advertising, and In-store promotional materials.