URJA, a transformative new brand by Zariin redefines jewelry as more than just a personal adornment. Building on Zariin’s 15-year legacy of empowering women with versatile demi-fine jewelry, URJA takes the concept of adornment a step further by making it a source of energy, healing, and purpose.
Inspired by the Sanskrit word for “energy,” URJA’s collection features healing and wellness jewels crafted from crystals renowned for their natural energies and unique vibrational frequencies. Each piece is thoughtfully designed to connect the wearer to the grounding, balancing, and transformative power of crystals. This philosophy resonates deeply with Zariin’s founders, Mamta and Vidhi Gupta, who envisioned URJA as a celebration of individuality and inner harmony.
As Mamta and Vidhi share, “Jewelry has the potential to do more than just enhance outward beauty; it can also nurture the soul. This realization sparked the creation of URJA.” By blending aesthetics with intention, URJA brings the ancient wisdom of healing crystals like amethyst, rose quartz, malachite, and citrine into a contemporary form, offering wearers calm, love, success, and joy.
At its core, URJA aims to create wellness-driven jewelry for today’s fast-paced lifestyles. Each piece serves as both a style statement and a transformative tool, channeling the energy of ethically sourced gemstones to align chakras, unblock energy, and inspire clarity. Guided by scientific principles and the therapeutic benefits of crystals, URJA pieces are designed to bring balance, positivity, and healing to modern-day consumers.
URJA also embodies a commitment to sustainability and craftsmanship. Every piece is crafted with care, ensuring the highest standards of quality and respect—for the Earth, the artisans, and the wearer. With a lifetime warranty on its gold plating, URJA promises not only enduring beauty but also lasting trust.