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SUMMER AWAY LAUNCHES SPRING ‘25 – THE TROPICS

Summer Away launches its Spring ‘25 Collection, The Tropics, designed to capture the feeling of a tropical escape—the salty breeze, golden sunsets, and that effortless sense of ease. Inspired by laidback getaways, this collection is all about fluid silhouettes, airy fabrics, and vibrant hues that transport you straight to paradise.

From soft ocean blues to lush greens, each chosen shade is a nod to nature’s most beautiful moments. Hand-drawn floral motifs and palm tree prints breathe life into relaxed co-ord sets, breezy linen dresses, and throw-on-and-go separates—pieces that make packing (and dressing) a breeze, whether you’re lounging on the sand or strolling through city streets.

Set against the pastel charm and coastal energy of South Beach, Miami, the campaign brings the collection to life in a destination that perfectly embodies its free-spirited yet contemporary aesthetic. The first drop of The Tropics launches exclusively on the website on February 28, 2025, with the second drop following on March 20, 2025.

And because Summer Away believes fashion should be as kind to the planet as it is to their customers, all styles are crafted from 100% natural fibers like Organic Cotton, Viscose, and Linen. The brand uses Azo-free, low-impact dyes and GOTS-certified digital printing technology, which consumes 70% less water, minimizes waste, and keeps harmful chemicals out of our oceans and air.

With The Tropics, Summer Away invites you to embrace the season with effortless, feel-good fashion—made for the sun, sea, and everything in between.

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