Affordable Beauty Products From Young Beauty Brands Of India 

DIAM BEAUTY 

Diam Beauty’s Nourishing Highlighter is designed to give you a radiant, high-shine finish with a featherlight formula. This product will rekindle your love for highlighters with its hydrating texture, enriched with aloe extract, peptides, and hyaluronic acid. It blends effortlessly into the skin without causing patchiness and works best when applied with a damp beauty blender.

The brand’s core philosophy revolves around catering to India’s diverse skin tones and climate. Every shade in their collection is carefully formulated to complement a variety of undertones, ensuring a seamless, natural look. “We focus on skincare-infused formulations because we understand the importance of nourishing and protecting the skin, especially against the environmental stressors in India,” says Jhalak Shah, co-founder of Diam Beauty.

What truly sets Diam Beauty apart is its ultra-moisturizing formulas and luxurious, feel-good textures. Their products provide a second-skin finish, making them perfect for achieving a minimalist, fresh-faced makeup look.

MURSHMALLOW 

This creamy body polish will turn your shower routine into a luxurious experience. The French pink clay and a host of other skin-loving ingredients in its formula thoroughly cleanse your body without making it rough or dry while also relaxing your body muscles. The addition of Bulgarian roses gives off a sweet aroma that’ll aid in calming your senses and mind.

Murshmallow is on a mission to simplify daily beauty routines by creating products with higher concentrations of active ingredients. This allows people to address multiple skin concerns with fewer products.

“At Murshmallow, we focus on making our products super gentle and suitable for sensitive skin,” says Atreyee Kar, the brand’s founder and CEO. “We invest a lot of time and effort into research and development to ensure each product is well-balanced and effective.”

Though new to the market, Murshmallow is already gaining attention for its simple yet powerful approach to beauty. Its clean, fuss-free packaging also adds to its appeal.

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