Divya Aggarwal’s Bold Fusion of Tradition and Modernity on Women’s Day

This Women’s Day, renowned fashion designer and founder of Label Divya Aggarwal, Ms. Divya Aggarwal, reflects on the journey of empowering women through fashion. With her innovative blend of traditional Indian craftsmanship and contemporary design, Aggarwal is redefining what it means to feel confident, comfortable, and uniquely beautiful. From navigating the challenges of the fashion industry to promoting sustainability and individuality, Aggarwal’s work stands as a powerful testament to women’s strength and creative expression in the world of couture.

During an interacting with Ms. Divya Aggarwal, Founder & Designer, Label Divya Aggarwal it was questioned: As a woman in the fashion industry, what specific challenges have you encountered in your journey, and how have you navigated these obstacles while staying true to your creative vision?

Replying to it she says; As a woman in the fashion industry, I’ve embraced the challenges that come with breaking through a highly competitive market and balancing tradition with innovation. Each obstacle has been an opportunity to refine my vision and strengthen the identity of Label Divya Aggarwal. One of the key challenges was navigating the industry’s often rigid perceptions of traditional and modern design. However, my passion for creative freedom empowered me to stay true to my vision of seamlessly blending contemporary aesthetics with India’s rich cultural heritage. This authenticity has not only helped us carve out a unique space but has also resonated deeply with our audience.

Moreover, in a world driven by fast fashion and ever-evolving customer demands, we’ve made a conscious effort to prioritize sustainability without compromising on style or quality. Every step of this journey has been both challenging and rewarding, and I believe that our commitment to authenticity, innovation, and responsible fashion is what continues to drive us forward.

On Women’s Day, do you believe female designers bring a unique perspective to the fashion world? How does their approach differ from their male counterparts, and why is that diversity important for the industry?
Absolutely! Female designers bring a unique perspective to the fashion world, rooted in their lived experiences and a deep understanding of what women truly need and want. It’s not just about creating beautiful garments; it’s about designing pieces that empower, inspire confidence, and tell a story. Women have an incredible ability to blend strength with sensitivity, and that balance often reflects in their designs — from thoughtful details to silhouettes that celebrate individuality. This diversity in perspective is vital for the fashion industry because it drives inclusivity and innovation, ensuring that every woman can connect with fashion on a deeper level. When diverse voices contribute to the narrative, fashion transforms into a powerful medium of expression, where every woman can discover something that resonates with her essence.

Why is it so crucial to support female designers on Women’s Day and beyond? How do their contributions redefine fashion and empower other women in the industry?
Supporting female designers is essential not just on Women’s Day but year-round, as it amplifies voices that brin fresh perspectives and transformative ideas to the fashion industry. Female designers do more than create garments — they challenge societal norms around beauty, strength, and femininity, proving that fashion can be both powerful and purposeful.

Women-led labels often break conventions, introducing designs that celebrate individuality and authenticity. By championing their creativity and leadership, we inspire more women to pursue their passions fearlessly, fostering a culture where diverse ideas thrive. This ongoing support creates a powerful ripple effect, encouraging more women to embrace their confidence, redefine standards, and drive meaningful change in the industry and beyond.

Divya Aggarwal’s label blends traditional Indian elements with contemporary flair. On Women’s Day, what aspects of traditional fashion do you believe should continue to be celebrated, and what modern touches do you think bring it into today’s world of women’s style?
Traditional Indian fashion is timeless because of its rich craftsmanship, intricate textiles, and cultural significance. On Women’s Day, I believe it’s essential to continue celebrating these elements — the artistry of handwoven fabrics, intricate embroidery, and timeless pieces like sarees and lehengas that reflect our heritage and the skills passed down through generations. These elements deserve to be cherished every day.
At Label Divya Aggarwal, we strive to preserve these traditions while introducing contemporary touches that make them more accessible and relevant. We blend minimalistic intricate details, bold tassels, pre-draped sarees for ease

and style,corset blouses, embellished capes, and fresh color palettes. These modern elements allow women to embrace their roots while expressing their individuality freely. It’s about honoring tradition while embracing change — blending old-world charm with modern flair to inspire today’s women to embrace their unique style with confidence and pride.

Divya Aggarwal’s designs are all about individuality and creative expression. On a day dedicated to women, how important is personal expression in shaping a woman’s wardrobe, and how can fashion help women embrace their uniqueness?
At Label Divya Aggarwal, we believe that personal expression is at the heart of a woman’s wardrobe. Our designs are crafted to let women embrace their uniqueness without compromising on comfort or practicality. Versatile styles and mix-and-match options — like corset blouses that effortlessly pair with sarees, skirts, or lehengas — empower women to create diverse looks with a single key piece. This approach not only makes fashion more accessible but also allows women to build a wardrobe that’s timeless, functional, and truly reflective of their style, personality, and values. It’s about celebrating individuality every day, making women feel confident and beautiful in what they wear.

What makes Divya Aggarwal’s approach to couture fashion stand out among other Indian designers, especially in empowering women to feel confident in their own skin?
What sets Label Divya Aggarwal apart is our ability to blend traditional craftsmanship with modern, wearable designs that celebrate versatility and elegance. Our approach to couture is not about following fleeting trends but about creating timeless pieces that empower women to feel confident and comfortable in their own skin. Every design is thoughtfully crafted to be a natural extension of the woman wearing it — making her feel confident, strong, and beautiful. We believe that true couture should not only elevate a woman’s external appearance but also resonate with her inner strength and individuality. It’s about embracing who you are with grace and confidence.

When designing pieces, how do you ensure that your work strikes a balance between timeless elegance and current trends, allowing women across generations to feel stylish, confident, and empowered in your creations?
At Label Divya Aggarwal, we strive to strike a perfect balance between timeless elegance and current trends in every collection. Our focus is on enduring elements — such as silhouettes, textiles, and craftsmanship — while seamlessly integrating contemporary touches like bold colors, geometric and floral motifs, and innovative designs.
This thoughtful blend allows us to create luxe styles that resonate with women across generations, offering something for everyone without compromising on relevance or sophistication. From luxurious lehengas and innovative drapes to intricate embroideries, every piece is crafted to empower women, making them feel confident, stylish, and proud. Our goal is to ensure that each creation feels uniquely empowering and timeless.

Team The Look India Wishes Happy Women’s Day and All the best to Ms. Divya Aggarwal!

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