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Ralph Lauren becomes first fashion designer to receive Presidential Medal of Freedom

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Ralph Lauren, the iconic American fashion designer, made history on Saturday as the first in his industry to receive the Presidential Medal of Freedom. President Joe Biden presented the honour at the White House, celebrating Lauren’s immense impact on American fashion and culture.

Mr. Lauren, was joined at the ceremony by his wife of 60 years, Ricky Lauren, dressed in a sleek black suit, and his elder brother Jerry Lauren. Also in attendance were Mr. Lauren’s three children: Andrew, David and Dylan.

Born in the Bronx in 1939, Lauren started his career in the 1960s with a simple collection of men’s ties. Over the years, his vision grew into a global brand synonymous with timeless style, featuring classics like the Polo shirt and the bear sweater. His designs have always captured the spirit of America, blending preppy charm with rugged Western influences.

The rest is well-trod fashion history, as Mr. Lauren rode his brand’s pony logo to the celestial heights of American fashion. In a sense, he found success by perfecting the building blocks of the all-American look: bluejeans, polo shirts, white T-shirts, flannels and work boots. As Mr. Lauren told the luxury magazine Robb Report  in 2023, “I loved things that were American.” His brand’s brisk-selling American flag sweaters put an exclamation point on that.

Mr. Lauren expanded the brand into winsome home goods and personally came to embody the aspirational image pushed through his label’s cinematic ad campaigns. Mr. Lauren’s holdings include a garage full of automobiles and a sprawling ranch in the Colorado mountains. Rife with leather furniture, saddle blankets and polished wood accents, Mr. Lauren’s oft-photographed homes are lived-in tableaus of his well-honed all-American look.

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