with Their #UntrendingSkincare Campaign
The D-Wave, a new age science-backed skincare brand known for its result-oriented skin solutions launched their Women’s Day Campaign, #UntrendingSkincare. The campaign focuses on challenging the conventional approach to beauty trends that exploit a woman’s insecurities with any skin-related issues further hitting their confidence.
“The skincare industry is full of beauty fads that prey on women’s desire for perfection & beauty, pushing unrealistic promises and untested ingredients,” said Ms Deepthi M R, Founder- The D Wave.“These trends not only create confusion and false hopes but leave one frustrated and disappointed.” she added.
#UntrendingSkincare highlights the sad reality of the beauty industry, where unrealistic expectations are set and skin related concerns are catered to at a very surface level. Optimising the skincare routines by a more solution driven proposition guided by science and reasoning, The D Wave offers skincare products featuring a unique blend of natural and potent active ingredients derived from the power of plants through advanced biotechnological processes.
“#UntrendingSkincare campaign encourages women to reclaim their power and trust in real, effective skincare that delivers results.” added Ms Deepthi.
Without the pressure of any overwhelming fleeting trends, The D-Wave’s skincare solutions are rooted in science and backed by clinical research. The R&D team have invested in extensive research to develop a product range using Phyto Stem Cell Technology, which is an assurance to natural, innovative, and result-oriented skincare solutions.
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