Amit Aggarwal’s latest occasion wear collection features Avantika Vandanapu, the 20 year-old actor and singer known for her roles in Mean Girls (the musical) and Spin. True to Aggarwal’s signature style, this edit merges traditional craftsmanship with bold, experimental techniques, delivering pieces that feel both thoughtful and commanding. A standout is the emerald Crystalvein fishtail… Read More »Amit Aggarwal’s Occasion Collection
The campaign urges Indians to slip into Hush Puppies to realise that all that hustle is better with a little cushioning. Hush Puppies, the global footwear brand exclusively retailed in India by Bata, is shaking up workwear norms with its latest campaign, ‘Ease Please’, encouraging professionals to reimagine their work-life with a balanced approach. Featuring brand ambassador Vir… Read More »Hush Puppies introduces ‘Ease Please’ Campaign featuring Vir Das, Redefining Workwear with Office Sneakers for Ultimate Comfort
The realm of fashion is glistening with artists who needle stitches that speak beyond design. Each stitch draws inspiration from an idea which drives the designer to bring their vision into reality, and it is where Label Apurva comes to find its place in an industry that is ever evolving . Apurva Shah, an Indian… Read More »From Blank Canvas to Brand: The Woman Behind Label Apurva
Deepika Padukone has consistently been at the forefront when it comes to fashion. In addition to delivering a series of hit films and unforgettable performances, she has also served up some truly iconic makeup moments. Her makeup evolution mirrors her confidence, elegance, and adaptability. Whether it’s dazzling red carpet events or understated airport appearances, Deepika… Read More »Deepika Padukone’s 5 Most Iconic Makeup Look For You To Recreate
Sammyukk, the modern fashion brand based on elegance, heritage, and responsible design, keeps redefining modern dressing with timeless inspiration and artisanal touch. Its expressive quality, thoughtful silhouettes, and robust narrative-driven fashion have found a special place in the hearts of fashion-conscious people who appreciate culture and comfort, and for the Spring/Summer 2025 season, Sammyukk is… Read More »Art Meets Ease in Sammyukk’s Striking SS’25 Couture Line
In a world that changes faster than runway trends, the definition of a fashionista in 2025 is no longer limited to someone who follows fashion. It’s someone who sets the tone, blends aesthetics with authenticity, and carries their personality with unapologetic flair. What once defined a “fashionista” – perhaps an unwavering adherence to trends or… Read More »What Makes a Fashionista in 2025 – Insights from Sweezal Furtado
This collection turns nostalgic favourites into bold, trend-setting looks with a fresh, fashion-forward twist. India’s leading homegrown fast-fashion D2C brand, The Indian Garage Co. (TIGC), has partnered with Warner Bros. Discovery Global Consumer Products (WBDGCP), to launch its latest collection, a playful yet sophisticated line of merchandise designed to capture the imagination of global trend-savvy… Read More »The Indian Garage Co. partners with Warner Bros.
Summer is the perfect season to embrace fun, fresh, and stylish dresses. Whether you’re heading to a casual brunch, an evening out, or a day at the beach, here are five trendy dresses to keep you fashionable and comfortable all season long: Summer is the perfect season to embrace fun, fresh, and stylish dresses. Whether… Read More »5 Trendy Outfits to Style This Summer: Must-Have Pieces for Your Wardrobe
In her recent post on instagram Alaya F shown embracing her girl-next-door charm whipping up smoothie bowls or mastering impossible headstands—she’s often seen in effortless Indian wear. Recently, the young actor was spotted in a block-printed draped skirt from Monisha Jaising’s unreleased collection, paired with a chic bustier-style blouse with off-shoulder sleeves. In a stark… Read More »Alaya F’s Block-Printed Draped Skirt: The Perfect Desi Resort Wear for Summer
Superkicks, India’s leading streetwear and sneaker destination, continues to push boundaries with Air.Wav—a project that fuses music, culture and movement to celebrate Air Max Day. This groundbreaking initiative brings together the energy of independent music and the deep-rooted influence of sneakers in global subcultures, offering a new form of creative expression that celebrates both art forms. Air.Wav is… Read More »Superkicks Unveils Air.Wav: Where Music, Culture and Sneakers Collide!